Your banner isn’t going to be effective if it’s an eyesore.Ī good rule to follow: less is more 👇 A note on colour 🎨īanners are usually one single block of colour. But before you get started, read our guidance, so you make the most of it. It's great you've decided to include a banner in your email signature. What are the best practices for email signature banners? 🔝 New product ranges and updated features tend to be most effective.
Tip: You can also use banners for upselling products to existing customers. On Black Friday, for example, you could highlight a discount code like “BLACK40” in your banner. Try using a CTA like: “download your copy” to capture leads and fill up your sales pipeline.Įmail signature banners allow you to promote limited-time-only deals to prospects and customers. If you’ve recently written a new eBook or white paper, then a banner can help you promote it. Strengthened brand awareness. This is because recipients will be reminded about your company every time they get an email from you. You can use an email signature banner to divert recipients’ attention to your company website.īanners are a visual feature, so you can design it around brand colours.
With them, you can: Direct traffic to your company website 🚦 It's a great marketing tool ⬇️Īside from differentiating your emails in your recipients’ inboxes, email signature banners are a marketer’s dream. In the case of the latter, a striking email signature banner will help ensure that you’re top of mind when a prospect makes a buying decision. It could be that the email is a plain, boring block of text. So, what could be the reason for your email ending up in the dreaded 25% pile? The average working professional receives over 200 emails every day. Here’s some other reasons why you need a banner. Banners are a form of email signature marketing that you own. You’ll increase your chances of nurturing and converting your customers. Relevant email signature banners are sent out to the specific contact list. → Emails can also be targeted by different departments within a business. Relevant email signature banners can frequently convert customers. It’s probably not the first thing that comes to your mind when you think about email signatures.īut banners allow you to stand out in crowded inboxes and target prospects where you have their undivided attention. Can’t I just advertise my content in the actual email?.What’s the point in an email signature banner?.So, you might be asking yourself these questions: What are the benefits of email signature banners? 🤔
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