The budget for this initial archives-heavy enterprise has been set at $500,000. The museum was inspired by the Colorado Ski and Snowboard Museum in Vail and the American Mountaineering Center in Golden. “We want, before they’re gone, to be able to get their history from them-whether that’s interviews or video, or collecting artifacts in their garages.” It’s among the largest of Colorado’s 30-plus rescue teams. “The first (Colorado-based mountain rescue) team started in 1947, and some of the founders of these teams are still alive,” explains Paul “Woody” Woodward, the field director for the Evergreen-based Alpine Rescue Team. Organizers plan to work with graduate students and preservation experts from Denver-area museums and libraries to archive and catalog everything. Once the building is finished by early next year, reports the Clear Creek Courant, more than 30 teams from throughout Colorado will bring their documents to be preserved at the history center. IDAHO SPRINGS - Ground has been broken along Interstate 70 in the foothills west of Denver for a Colorado Mountain Rescue History Center.
Museum for mountain rescue groups planned in Colorado “But honestly, those were very few, and we really heard from a vast majority of long-time customers and millennials who hadn’t been here before saying, ‘That’s cool you stand for something.’”
In that campaign, the company touted the words “love, respect, unity and commit” in ads and videos, plus also at various locations at its four ski seasons.Īt a public forum covered by the Times, Kaplan said some had admonished him for “bringing politics into skiing.” Some said they would stay away from Aspen as a result. This year’s marketing campaign is, according to The Aspen Times, an “obvious extension” of the company’s “Aspen Way” marketing mission of last season. A study conducted by Cameron Wobus several years ago of 247 different resorts in North America found that, in Aspen, ski season could shorten by 15 to 30 days by mid-century and 30 to 50 days by 2090. If less boldly, the ski industry in the last 15 years has come around in the same, general direction.Ĭontinued warming and other effects of accumulating greenhouse gas emissions also pose an existential threat to the traditional ski industry business model. It has called for mountain resorts and their well-heeled patrons to use their influence to push for actions from local to national levels. On climate change, though, Aspen Skiing has been at the front edge. On the political front, it has engaged in the traditional fights of the ski industry about water rights and disagreements with federal land management. For example, instead of skiers charging down slopes, it has had pictures of unbroken snow in an aspen forest. “Not only does Aspen Snowmass have valued visitors who are diverse in their sexual orientations and ethnicities, but our co-workers, friends and community members are too,” said Kaplan.įor most of the last two decades Aspen has played out different marketing themes than were conventional in the ski industry. In the second installment, the company’s marketing campaign will focus on social concerns, including tolerance and LGBTQ rights.
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